In order to more effectively target video adverting for brands, the global video advertising services company Videology has organized some 80 percent of the behavioral data of the video markets it serves, says Scott Ferber, founder and CEO in this video.
Ferber says that the company has re-aggregated data from 30 data providers. He says that none of the data is “person identifiable” and that the company adheres to the privacy policy of the nations where it operates.
This video was a session from the Monaco Media Forum, in a session moderated by Beet.TV’s Andy Plesser. Here is our sit-down interview with Ferber who explains how his company will soon bring the power of targeted advertising to the television.
