LAS VEGAS — Advertising executives aren't that impressed with the showroom floor at the Consumer Electronics Show this year, says Beet.TV's Ashley Swartz in her wrap-up report from CES. "CES isn't wowing us with innovation this year," she says, adding that the real work is happening behind closed doors, rather than in the booths.
Even so, Swartz compiled her top 12 takeaways from the show. For starters, design and definition are ruling TVs, rather than 3D, which is a thing of the past. Also, connected TVs aren't as prominent as they were last year, and very few OEMs on the floor are discussing advertising capabilites in their products. In addition, Swartz notes that Korean companies are outpacing Japanese ones right now. For more of Swartz' key takeaways from CES 2013, check out her video report.
Ashley Swartz is a principal of the New York-based consultancy Furious Minds. She is a regular contributor to Beet.TV
-Daisy Whitney
