LAS VEGAS – As video consumption expands beyond television, audience measurement must change, says Kavita Vazirani, VP for Media Strategy for Comcast in this conversation with Beet.TV’s Ashley Swartz.
Vazirani characterizes some existing measurement companies are “archaic.”
We taped this interview last week at CES.
Editor’s Note: This segment has been produced as part of a series of coverage of CES sponsored by SMG, Starcom MediaVest Group.
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