Starcom MediaVest’s CEO Desmond: This is the Year of Mobility and Big Data

LAS VEGAS – This is the year of “mobilty” around television consumption, when viewing moves from the big screen to unwired devices, says Laura Desmond, CEO of Starcom MediaVest the giant media buying unit of Publicis, in this interview with Beet.TV

She also says that organizing data is becoming increasingly important as marketers seek to more effectively target their messages.

We spoke with her at CES about trends in digital media and the changing nature of the giant trade show which has become an essential advertising event.

By Beet TV on January 10, 2013April 4, 2013 @

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Starcom MediaVest’s CEO Desmond: This is the Year of Mobility and Big Data

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