Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium, GroupM’s Gotlieb

LAS VEGAS — Although Internet-connected home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV.

Another emerging medium for advertisers will be the ultra high-definition TV's unveiled by set makers at the big trade show. More on Gotleib at CES in this report by Michael Learmonth of Advertising Age.

This video is part of a series from CES of Gotlieb, other GroupM executives and clients produced by Beet.TV and sponsored by YuMe.

By Beet TV on January 10, 2013 @

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Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium, GroupM’s Gotlieb

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