LAS VEGAS — Technologists have a great opportunity to develop a new range of of physical and touch-based interactions for brands to connect with consumers, says James Patten, Interaction Designer and Ted Fellow, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.
Digital platforms that allow for tactile responses and tangibility can engage consumers in a stronger way, Patten explains in this video interview. This form of interactivity needs to be created in collaboration with the brand to make sure the “kinetic” aspect fits well into an overall strategy, but can often allow for “playfulness,” he says. For more insight into this new frontier of digital marketing, check out this video interview.
Ashley Swartz is a principal of the New York-based consultancy Furious Minds. She is a regular contributor to Beet.TV
-Daisy Whitney
Editor’s Note: This segment has been produced as part of a series of coverage of CES sponsored by SMG, Starcom MediaVest Group.
