LAS VEGAS — Samsung is betting on high-res, big-screen and smart TVs at this year's Consumer Electronics Show. In this first report from Ashley Swartz at the event, she checked out the tech giant's TV plans in Samsung's early presentations at CES, where the company is showcasing a range of TVs, as previewed by Hyun-suk Kim, EVP Visual Display Business at Samsung Electronics, and other executives in this video report.
Among the new sets is the Ultra HD TV, which comes in 85 or 110 inches and promises four times the resolution of 1080p high-def sets. Samsung will also be demonstrating a new version of its smart TV software with additional social, on-demand and personalization features. That includes tools that analyze viewers' preferences and suggest shows they might like, akin to Amazon's recommendation engine. New TVs also let viewers control the set with natural language voice commands, Samsung says.
Ashley Swartz is a principal of the New York-based consultancy Furious Minds. She is former head of the interactive television practice at Digitas. She is a regular contributor to Beet.TV
Daisy Whitney
