Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent

PHOENIX – Nielsen is at the “cusp” of integrating viewing and consumer behavior, to provide marketers with the value of video viewing — something which has been missing from media equation, says EVP Amit Seth, EVP, Global Media Products, of The Nielsen Company, in this inteview with Beet.TV

We spoke yesterday at the IAB Annual Leadership Meeting. He also explains the implications of the Nielsen’s Online Campaign Ratings (OCR) program.

Today, the New York Times reports on how Nielsen is now including “cord cutters” in its calculation of video views.

By Beet TV on February 27, 2013April 4, 2013 @

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Amit Seth: Nielsen is “On the Cusp” of Further Understanding the Link Between Viewing and Purchase Intent

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