The New “Taxonomy” of Digital Video Content: Rob Norman on ESPN, Machinima, Maker Studio, NY Times, WashPost, Yahoo and YouTube

VIEQUES, PR – From ESPN to the widely watched content channels on Yahoo and YouTube, from producers including Machinima, Maker and Vice — to emerging news producers at The New York Times and the Washington Post, media buyers are finding an attractive range of digital content, says Rob Norman, Chief Global Digital Officer of GroupM, the media agency of WPP.

Norman provides his “taxonomy” of the emerging video ecosystem in this interview with Beet.TV

We spoke with him at the Beet.TV executive retreat in this past weekend where he was one of the event’s keynote speakers.

By Beet TV on February 5, 2013April 4, 2013 @

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The New “Taxonomy” of Digital Video Content: Rob Norman on ESPN, Machinima, Maker Studio, NY Times, WashPost, Yahoo and YouTube

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