Seeing an audience for news consumers who may prefer via video vs. print, the Washington Post is expanding the production of original, stand-alone video — and aggressively distributing video on connected TV’s and via content syndication schemes, says Vijay Ravindran, Chief Digital Officer of The Washington Post Company, in this intetview with Beet.TV
He says this new strategy is referred to internally as the “Post Everywhere.”
In the interview he also addresses the Post’s “reboot” of the paper’s social reader.
We interviewed him earlier this month at the Beet.TV executive retreat where he was a speaker.
Andy Plesser
