The Weather Channel Registers 100 Million App Downloads, Readies Video Announcement

PHOENIX — The Weather Company has had 100 million downloads of its apps, says Curt Hecht, Global Chief Revenue Office, this interview with Beet.TV

The number of downloads represents the company’s pervasive role as video provider across multiple screens. He says that plans for the expansion of a slate of original programming will be made at the upcoming Digital Content NewFronts.

Hecht is one of the featured speakers at the IAB Annual Leadership Meeting where Beet.TV is covering. We spoke with him last night at the opening reception.

Andy Plesser

By Andy Plesser on February 25, 2013April 4, 2013 @beet_tv

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The Weather Channel Registers 100 Million App Downloads, Readies Video Announcement

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