Neustar Exec: Addressable TV Ripe for Real-Time Buying

AUSTIN — Given the growth in real-time buying on the digital front, it’s only logical that the buying approach would move to addressable TV next, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider. He served as a panelist at SXSW at a private session about digital video organized and hosted by Videology.

“How does the buying model change over time, and how quickly does the migration to real-time bidding happen? If it doesn’t, why not? Is there a justification for why the upfronts continue to exist?”

We also interviewed Barbieri about how to use big data.

-Daisy Whitney

By Beet TV on March 27, 2013April 2, 2013 @

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Neustar Exec: Addressable TV Ripe for Real-Time Buying

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