Adobe Targets European Markets for Primetime

CANNES — As part of its general rollout of the Adobe Primetime platform for TV Everywhere, the tech giant is focusing both on US and global territories. Second screen services are becoming increasingly important across Europe, and especially in English, German and French markets, says Mouna Roger, business development manager for Adobe in France, during an interview with Beet.TV at MIPTV 2013. Media companies are looking for partners to assist them with creation, monetization and protection of content as they expand to additional devices, she explains. For more insight into the expansion of such services across Europe, check out this video interview.

-Daisy Whitney

Disclosure: Beet.TV’s coverage of MIPTV is sponsored by Adobe.

By Daisy Whitney on April 10, 2013April 10, 2013 @daisywhitney

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Adobe Targets European Markets for Primetime

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