Digitas, the big digital agency that started the NewFronts six years ago, has seen a dramatic growth in the marketplace for Web original video and an expansion of its industry event to now include over a dozen big content producers including AOL, Conde Nast, Google/YouTube, Hulu, Microsoft, Vevo, Yahoo and others.
With the explosion of content, the agency sees its evolving role in the NewFronts in providing the ‘context’ around the content, explains Jordan Bitterman, SVP for Social, Mobile & Content Lead, in this interview with Beet.TV, last week at the agency’s NewFront event.
Note: Interviewing is Karen Cahn, GM of Original Video at AOL On. We are pleased to have her help as part of AOL’s sponsorship of our NewFronts coverage.
