FreeWheel, the video ad management platform for many top digital publishers including NBC, has an integration with TV ad platform Mediaocean to allow TV ads to be bought and sold on digital sites. The first integration is with AOL, FreeWheel and AOL announced earlier this week at the AOL Digital NewFront event.
At the event, we spoke with FreeWheel’s SVP Frans Vermeulan about the arrangement and about the intention of FreeWheel to expand this program to other publishers. The product is called FourFront.
