Representatives from Nielsen, Videology, Altitude Digital and Xaxis spoke on a panel about targeting and ad measurement at the VideoNuze 2013 Online Video Advertising Summit and discussed how to improve OCR – online campaign ratings – to incorporate more real time options for publishers, says Richard Glosser, president of Hilltop Digital, who moderated the panel.
“This whole movement of guaranteed audiences, whether it’s OCR or Comscore’s vCE, is really driving a lot of TV buyers to move their dollars or start to think to move their dollars online,” Glosser says. “That enthusiasm is tempered by the fact that the benchmark report from Nielsen shows how much the target percent misses for this OCR measurement.”
Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV, spoke with Glosser for Beet.TV at the VideoNuze event in New York.
