CANNES – Michael Kassan, CEO of the LA/NY-based MediaLink, a highly influential media and technology consulting firm, has emerged as one of the Cannes Lion’s most important players, hosting the the week’s most in-demand party and programming five days of sessions in the convention center, principally with the firm’s clients.
We spoke with Kassan this week about his efforts on behalf of media and technology clients ranging from Conde Nast to Machinima. Kassan’s firm, which consults to the New York Post and the Wall Street Journal, arranged to have News Corp published a full edition of the New York Post, titled the Cannes edition which was given out on the show floor.
