IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

CANNES – While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies need to do a much better job in creating technical and business standards around the emerging electronic marketplace, says Randall Rothenberg, CEO of the IAB, the digital publishing industry’s trade association.

We spoke with him at Cannes Lions, after a roof-top panel discussion of the heads of the trading desks of the major holding companies. The event was organized by the Rubicon Project. Here is an article in USA Today by Michael Wolff who was on hand to cover.

By Andy Plesser on June 21, 2013June 21, 2013 @beet_tv

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IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

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