Yahoo! Incorporates Programmatic into Video Ad Strategy

This year in response to marketers’ objectives, Yahoo! is rolling out an audience-targeting offering and a contextual offering that features Yahoo! original content as part of their video advertising strategy – a strategy that will continue to incorporate more traditional tactics such as custom branded entertainment and program sponsorships, says Margenett Moore-Roberts, senior director of video advertising strategy at Yahoo!

Moore-Roberts says Yahoo! plans to embrace programmatic buying as one component while continuing to grow and evolve their other strategies and solutions.

Beet.TV spoke with Moore-Roberts at the VideoNuze 2013 Online Video Advertising Summit in New York this week.

By Katy Charles on June 5, 2013 @

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