Dispatch from Cologne: Why DMEXCO is Essential, Ashley Swartz

COLOGNE – DMEXCO, a two-day conference here, is the world’s biggest adtech industry gathering, with a thousand exhibitors and 24,000 attendees. Virtually all the major ad agencies, trading desks and technology providers are here, reports Ashley Swartz, founder of the New York-based consultancy Furious Minds and a regular contributor to Beet.TV

Swartz outlines a number of the themes at the show which includes the rise of programmatic media buying and challenges that brings to the creative process.

She is reporting extensively on the show for Beet.TV

Beet.TV is proud to be a media partner to DMEXCO

Thanks to AOL and Videology for sponsoring our coverage of this essential show.

By Andy Plesser on September 19, 2013September 19, 2013 @beet_tv

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Dispatch from Cologne: Why DMEXCO is Essential, Ashley Swartz

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