The AOL Programmatic Upfront event on Monday night was a “physical manifestation” of the media industry’s move to a data-driven, technology-focused means of operations, says Kristi Argyilan, CEO of Magna Global, the media agency of the Interpublic Group.
We interviewed her at AOL event where she was a speaker in the program.
In an era of ad fatigue and media saturation, content creators have become essential to modern marketing strategies, offering authenticity and deep audience connections. “Creators are absolutely critical in the modern marketing landscape,” Kerry Doyle, executive vice president of Carat Content at Dentsu International’s Carat USA, said in this interview with Lisa Granatstein, editorial director […]
Thirty-eight percent of people in the US scan QR codes at least once per year, according to Emarketer. But, when it comes to TV ads that aim to drive viewers to websites, some are coming to think that remote control-based interaction wins out over QR. Robert Aksman, president and co-founder of BrightLine, explained why in […]
LAS VEGAS – Mainstream news is losing audiences as consumers question its validity and find alternative sources of facts, which have the same potential to mislead or reinforce misconceptions. Amid this cacophony, reliable information becomes more valuable. “Consumers are exceptionally desperate for at least a sense of control and a sense of choice,” Whitney Fishman, […]
PALM SPRINGS, Calif. – Marketers seek media environments that make audiences more receptive to advertising, and contextual intelligence platform GumGum aims to help. Its mindset graph is built with a consumer-first framework. “The mindset graph is built off of GumGum’s AI-powered contextual data in which we analyze what’s happening in that digital environment at that […]
Somewhere along the line, in the last five years, “influencer marketing” morphed into “Creator partnerships”. In bald terms, that’s the difference between heavy-handed branding and letting Creators drive their content. For marketers looking to tap into the Creator economy, there are key differences between Creators and influencers that make Creators a more valuable avenue for […]
It may be a digital world – but executives still look forward to meeting in person to debate the latest industry developments. That’s what they will be doing at Beet Retreat San Juan, Beet.TV’s executive retreat for industry leaders, Feb. 26 to 28. In this video interview with Beet.TV, Eric Daentz, president, Cognitiv, explains why […]
Ad agencies may be more tech-savvy than they used to be – but they still lean on a lot of support from pure-play software partners to simplify and streamline their cross-platform campaigns. By utilizing holistic planning and buying activation tools, OMD is able to show consistency through their executions. “Technology providers like FreeWheel play a […]
Streaming video has overtaken traditional linear television among a variety of metrics including viewership time. Advertisers are following these audiences, but additional work is needed to transform the automated buying and selling of commercials on connected television, as attendees of the upcoming Beet Retreat San Juan will discuss in greater detail. “In streaming, it’s all […]
Consumers are dividing their viewing time among a growing variety of devices that include everything from smart TVs to mobile phones to wearables. This more complex environment has pushed brands and media buyers to devise strategies to engage cross-platform audiences. “What we’re doing very simply is taking a holistic approach to video that really is […]
For over fifty years, the Boys & Girls Clubs of Puerto Rico has provided recreational, educational, cultural, and life-skills services to Puerto Rican youths. Recently, it has expanded its services to include prenatal care and job training for adults ages up to 60. In San Juan last week, we sat down with the new president […]
With just a week to go, thoughts in the digital media and advertising ecosystem are turning to Beet Retreat San Juan 2025, Beet.TV’s executive retreat for industry leaders. Famously started by Beet.TV founder, CEO Andy Plesser, the retreats are known for assembling executives across three days of discussion and networking. In this video interview with […]
Retail media networks (RMNs) are changing advertising offering a new way to reach shoppers and measure campaign performance. For media owners, they promise a powerful new revenue stream, if only they can manage the complexity and scale inherent to these rapidly evolving technologies. That’s why many RMNs are now partnering with sell-side platforms (SSPs), explained […]
POSSIBLE, the marketing conference now in its third year, is expecting significant growth in both partners and attendees for this year’s event, according to Christian Muche, co-founder of POSSIBLE. The conference aims to connect the dots between marketing, technology, and culture, providing a platform for the marketing ecosystem to come together. Speaking with Beet.TV, Muche […]
PALM SPRINGS, Calif. – Artificial intelligence is helping brands to boost the efficacy of their marketing efforts amid the ongoing shifts in consumer behaviors. Search giant Google is seeking to put these powerful tools into the hands of advertisers. “Consumer behavior is getting very complex to track. Journeys are so different for each one of […]
LAS VEGAS — Is connected TV advertising for the top or the bottom of the marketing funnel? Liz Roche thinks it excels across the gamut. Albertsons Media Collective announced its CTV product, Collective TV, at Cannes Lions, and Roche, VP of media and measurement, believes the channel can account for significant top-of-funnel activity while also […]
Advertisers are demanding more evidence that their media spending is driving an outcome, making transparency into cross-platform measurement a greater priority. The Home Depot is focused on “things like transparency with our partners and our suppliers. That’s a big priority for us…making sure we’re consistently measuring across different platforms and different formats,” Zachary Darkow, senior […]
LAS VEGAS — Connected TV and streaming is abundant and streaming rates are exploding. So, why can showing the right ad to the right viewer be so difficult? For Peter Crofut, the problem is about matching ad, content and context. In this video interview with Beet.TV, the VP of business development for agencies and brands […]
The advertising world is undergoing a massive shift in audience understanding — but, according to one industry veteran, the future lies not in knowing who customers are, but what they want. Amid data privacy concerns and the rise of artificial intelligence, marketers are having to rethink their strategies. Lou Paskalis, founder and CEO of AJL […]
Are TV viewers really watching the screen anymore, or do they have their phones in their hands? This is the question facing TV manufacturers. But, if viewers are shopping for the things they’re seeing on screen, that may be a win for TV companies. Ty Cooper, founder and CEO at The Take, which provides shoppable […]
PALM SPRINGS, Calif. — TV used to be a mass-reach medium whose stock in trade was top-of-funnel brand awareness. But CTV has changed all that. “Personalized, scalable CTV is absolutely paramount to drive performance,” Liz Roche, SVP of media and measurement at Albertsons Media Collective, said in this video interview with Beet.TV. Albertsons Media Collective […]
PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond both of those monikers, because the opportunity is bigger than commerce alone. Now, virtually every company on the planet that has data is trying to […]