Yahoo Video Chief Erin McPherson Touts “Mobile First” Strategy

With the September launch of its video app called Screen, and the direction of CEO Marissa Mayer, Yahoo has a “proactive, mobile first approach” to video distribution, says Erin McPherson, head of video at Yahoo, in this interview with Beet.TV

A big focus at Yahoo is comedy with many thousands of hours now available from the Saturday Night Live Archives, and Comedy Central’s Colbert Report and the Daily Show she says. In the interview, she also talks about partnerships with broadcasters including ABC News, NBC Sports and CBS Entertainment.

By Andy Plesser on September 30, 2013September 30, 2013 @beet_tv

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Yahoo Video Chief Erin McPherson Touts “Mobile First” Strategy

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