Newspaper websites in the BH Media Group are taking on the syndicated online video wire from NDN (News Distribution Network) in an effort to gain more viewers and video ad dollars.
“We just signed Berkshire Hathaway properties,” NDN COO Eric Orme told Beet.TV’s programmatic leadership summit, presented by SpotXchange and hosted by The Hearst Corporation.
“Warren Buffett’s a pretty sharp guy – he sees a lot of value in there. Our model lines up very nicely to his strategy and what he’s trying to do.”
Despite the news businesses’ prevailing travails, BH owns around 30 US metropolitan newspapers, and has made a series of acquisitions since 2011.
NDN has recently signed deals with the Washington Post, Bloomberg and the Daily Mail of London.
Atlanta-based NDN is a middleman service that owns video rights and sells advertising against the clips it offers for free carriage to news partners in return for a share of ad sales revenue. It has quietly become the number-four US video property, according to comScore.
Orme was interviewed at the summit by Adweek digital editor Mike Shields.
NDN recently signed an agreement with SpotXchange to power its programmatic platform.
