Oracle’s Video Chief on Effective Content: Tell Your Customers’ Stories

While the use of video use inside of companies for product introductions and training is growing, the most valuable content a company can make is about customer experience with products and services, advises Linda Crowe, who heads video at software giant Oracle, in this interview with Beet.TV

We spoke with her after her keynote address at the Kaltura Connect customer conference in Manhattan. She talks about the growth of video within Oracle along with changes in consumption patterns by employees and customers.

The 600-person conference took place on Manhattan’s Chelsea Piers.

Disclosure: We covered the Kaltura event as part of a sponsorship.

By Andy Plesser on October 2, 2013October 2, 2013 @beet_tv

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Oracle’s Video Chief on Effective Content: Tell Your Customers’ Stories

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