LONDON — It’s barely been three weeks since the BBC’s global news division launched a new video and text strand to cover news of, with and for the heartbeat of social media platforms. Now it already plans to launch further spin-offs.

#BBCtrending is an initiative to reflect issues surfaced in social platforms and to take short-form news video to embeds in Twitter cards.

“We’re really keen to roll it out in to a load of other areas,” BBC Global News commissioning editor Richard Pattinson tells Beet.TV.

“We’re keen to do a technology-trending series, a sport-trending series, to look at business trends. We see this as a real opportunity to create content for social media that works in the right format.”

#BBCtrending is so far surfaced via text articles at the BBC News site and through a series of new news videos anchored by Anne-Marie Tomchak, which are due also to be embedded in corresponding tweets via Twitter’s Amplify feature.

 

This interview was part of Beet.TV’s “London Sessions” presented by YuMe, produced at the Starcom MediaVest offices in association  with VivaKi.

By Robert Andrews on    @robertandrews