The automation of media buying, which has become pervasive in the digital world, is inexorably coming to television planning and buying. While not auction based, the tools of programmatic ad operations are becoming part of the linear television media world. This development has major implications for brands, their agencies, broadcasters and a range of technology providers.
These topics will be explored at three-hour session in New York with industry leaders taped for publication on Beet.TV. The event is begin hosted by Xaxis and presented by Videology. The event will not be streamed live. We have republished a video interview with Brian Gleason, MD of Xaxis North America.
- Brian Gleason, Managing Director, Xaxis, North America
- Rich Astley , General Manager of Product, Videology
- Bud Breheney, Chief Commercial Officer, Kantar Media
- Gibbs Haljun, Managing Director, Media Investment, GroupM
- Evan Hanlon, Manager, Audience Strategy, Xaxis
- Stefan Maris, Senior Global Product Manager, Civolution
- Mark McKee, SVP, Global Marketing & Strategy, Videology
- Nicolle Pangis, President, Real Media Group
- James Powell, Managing Director, Mindshare
- Ashley J. Swartz, CEO, Furious Minds (Moderator)
- Jay VanDerzee, Head of Sales, Google Media Platforms
Tuesday, December 10
9:00 – noon
Xaxis (GroupM Worldwide)
498 Seventh Avenue, New York
Contact: info@beet.tv
