AOL’s powerful syndication platform that drives over a billion monthly views, primarily of news and lifestyle video from publishers including the BBC, the Wall Street Journal and ESPN, is working closely with brands and their agencies to drive views for branded content, explains Frank Besteir0, VP of Development and Partnerships with AOL On, in this interview with Beet.TV
AOL built its syndication engine with the the 2010 acquisition of 5Min.
We spoke him last week at the Adap.tv Worldwide Publisher Conference.