In-App Purchase Not A Silver Bullet: Soko’s Cooper

BARCELONA — Freemium has become the super-dominant app store monetization method, with some 94% of App Store revenue coming from free downloads supporting in-app purchases, according to Distimo’s 2013 Year-End Review.

But that doesn’t mean app developers can guarantee success just be deploying in-app goods, says former Guardian News & Media strategy head James Cooper.

“It doesn’t matter what your uptake of in-app payments is if you don’t have any users,” says Cooper, now running his Soko Media, a mobile app advisory group. “Until you have a large base of engaged users … it’s not going to move the needle.

Cooper says app game developers Supercell and King have succeeded not just because they sell in-app purchases but because they have “created magic” that brings users to the point of purchase.

Beet.TV interviewed Cooper at the big Mobile World Congress convention.

By Robert Andrews on February 28, 2014 @robertandrews

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In-App Purchase Not A Silver Bullet: Soko’s Cooper

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