Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014

Google will invent more resources in 2014 on improving its advertising technologies for buy-side customers, says a Google ad exec.

“We spent a little bit more time on the sell side than we did on the buy side from a product development perspective,” Google media platforms sales head Jay VanDerzee tells Beet.TV.

“We’re obviously going to continue to do that this year but we’ve gotten even more resources to focus on the buy side.”

VanDerzee broke out this year’s focus areas:

Inventory: “Provide even more liquidity in the marketplace.”
Efficiency: “Workflow is still a priority – there’s still a lot of work to do.”
Effectiveness: You’ll see of lot focus this year on how we pull all of the systems together.”

VanDerzee was interviewed by Furious Minds CEO Ashley J. Swartz at Beet.TV’s annual executive retreat in Vieques, Puerto Rico.

Update 2/26 – Just announced, Google will run the ad platform for Time Inc.

By Robert Andrews on February 25, 2014February 26, 2014 @robertandrews

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Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014

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