Month: February 2014

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. But will these new methods bring any more money in to a TV advertising game that is already worth circa $70 million per year in the US? “Fundamentally, it will probably be the […]

PALM SPRINGS, CA – Facing widespread click fraud, perpetrated by a variety of bad players, the digital media industry is facing a crisis and needs to embrace standards to turn the web into a “clean, well-lit” place, says David Cohen, Chief Investment Officer of Universal McCann, in in this interview with Beet.TV He says that […]

PALM SPRINGS, CA — The idea that many online video ad views are not really generated by actual viewers has been gathering pace lately. But could it really be that video content makers are defrauding their own system? Video ad tech firm Collective‘s inventory VP Travis Lusk is pointing the finger at freelance videographers hired […]

PALM SPRINGS, CA –  Since its inception, digital advertising services company Collective has focused on brand marketers, not publishers.    Joe Apprendi, CEO and co-founder says that a number of technology providers are covering both the “buy side” and the “sell side” of the advertising marketplace. He says that companies need to pick which side, […]

According to some ugly numbers, as many as 40% of video ads claimed to be watched online are not really viewed by humans at all.  Measuring the true “viewability” of videos has, therefore, become one of the industry’s hot topics. “All the other media don’t spend so much money validating that their ads will show […]

Pre-roll adverts are the largest slice of AOL’s video advertising revenue – but the outfit nevertheless thinks the format will be challenged. “Pre-rolls are the majority of what we do, the (TV) assets are already there,” AOL’s video president Ran Harnevo tells Beet.TV. “Acceptance of pre-rolls is going decrease. Brands will have to become publishers.” That is […]

Starcom MediaVest Group (SMG) recently struck an exclusive partnership with Twitter, creating a “social TV lab” to explore the impact TV and social, in tandem, have on advertising. Now the pair are about to unveil first findings. SMG’s global video lead Lisa Giacosa tells Beet.TV metrics “look favorable” and are due to be published in February […]

PALM SPRINGS, CA – It is “early days” for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow and  become increasingly discoverable, explains Meredith Levien, EVP for Advertising, in this interview with Beet.TV. The publisher has launched with campaigns for Dell, Intel and Goldman […]

PALM SPRINGS, CA –  Fraud around viewable advertising was one of the biggest issues discussed at the recent IAB leadership meeting. In this interview with Beet.TV, Frank Voris, CEO of VivaKi, says that there is widespread fraud and the industry has to take action.  Among the bad players are (unnamed) venture-backed companies who drive false […]

PALM SPRINGS, CA – The looming demand for “journalistic” style native advertising will be  addressed  by public relations professionals, says Steve Rubel, Chief Content Strategist at Edelman, the giant global PR firm.   He notes that PR professionals have long worked in the intersection of journalism, brands and the consumers and the industry is well […]

PALM SPRINGS, CA – As mobile use accelerates, so does the opportunity for brands.  While content viewed on the “mobile web,” mobile devices using a browser has many of the same elements for advertising including cookies, the big challenge now is to get deeper analytics around mobile use via Apps, says Cary Tilds, Chief Global […]

PALM SPRINGS, CA – In the nascent digital media world, there a number of emerging tech vendors who make unsubstantiated claims, says Domenic Venuto, Global President of Technology and Data for VivaKi, a Publicis unit.   He calls them “dodgy players” and part of his agency’s role is to vet them, he explains in this […]

PALM SPRINGS, CA –  Digital advertising is moving inexorably to two poles, with programatic on one side and custom content on the other, says David Cohen, chief investment officer at IPG’s Universal McCann unit.   He refers to this as a “barbell” scenario.  Also in the segment, he speaks about the impact of date on […]

The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forrester Research sponsored by Videology.   The industry needs to move past measurement via GRP’s says  Ashley J. Swartz, CEO of the the Furious Minds, report in this commentary for Beet.TV.  

PALM SPRINGS, CA  – Video stream production grew by nearly 60 percent last year at the Times, and there has been a “big increase” in ad revenue, albeit on a small scale, says Meredith Kopit Levein,  EVP for Advertising at The New York Times, in this interview with Beet.TV She talks about the increased focus on […]

PALM SPRINGS, CA –  The Washington Post, which has ramped up video production around its video hub called PostTV, is going to increase  video production and will “lead”  with clips in article pages across the newspaper’s site, says Kevin Gentzel, Chief Revenue Officer, in this interview with Beet.TV. Gentzel joined the Post in May of […]

PALM SPRINGS, CA —  The Digital Content NewFronts, the annual showcase of original video programming to the advertising community, will span two weeks, and will  include a number of new presenting publishers including Buzzfeed, The New York Times and Vice, says Randall Rothenberg, CEO of the IAB in this in this over view of the […]

PALM SPRINGS, CA – With the move of Adobe’s creative tools to a subscription business, the company has “effectively moved  to the cloud,” explains Ann Lewnes, Chief Marketing Officer, in this interview with Beet.TV In the segment, she talks about the transformation of the software company ,which includes the integration of Omniture for advertisers as […]

PALM SPRINGS, CA — Big data has helped marketers optimize audiences for their ad campaigns but the next important trend will be in optimizing creative, says David Moore, Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV at the IAB Annual Leadership Meeting. Real-time buying makes it possible to quickly learn if an […]

PALM SPRINGS, CA  – Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, President and COO, in this video interview with Beet.TV We spoke with him about the growth of video under Web video pioneer Ze Frank, in the company’s LA studios. Steinberg also […]