Month: February 2014

French video ad tech outfit Teads has recently been garnering attention for its technology which places video adverts outside of video windows. Now it will give publishers enhanced management opportunities. “Now we are releasing, in Europe, a full SSP option for publishers, helping them to monetize all their programmatic revenues.,” business development head Pierre de […]

Back in the summer, Eyeview took on $8.1 million in third-round funding to build out its personalized video ad business. Now the firm is upping its staff count and opening sales offices across the US, says CEO Oren Harnevo. The New York-based company’s technology lets advertisers customize text and graphic assets in the same video […]

Programmers are exploring new ways to plan video and social TV across screens to drive consumer reaction thanks to a host of new technology vendors, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Beet.TV executive retreat. Vendors she is keen on […]

A crucial step in establishing digital video as a viable medium for advertisers, is for publishers  such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of […]

The New York Times is organizing its video operation into topic channels and  will soon make them available across its site, on Apps,  via connected TV’s  and other devices.  This new offering will debut at the upcoming Digital Content NewFronts (4/28 – 5/2) where The Times will present for the first time, says Rebecca Howard, […]

Consumers search for TV ads online more than 1 million times a day, and those searches can provide useful insight for TV marketers, says Sean Muller, CEO and Founder of iSpot.tv in an interview conducted at CES as part of the Mindshare Client Huddle. iSpot.tv is a Seattle-based startup that tracks TV ad viewing and the interaction with those ads, […]

Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP’s GroupM unit, has grown fond of his Google Glass and misses them when he has to remove them.   Wearable is cool, but the next form of media will be implantable – devices which are […]

The Los Angeles-based Rubicon Group, a technology platform for buyers and sellers of digital media, has filed to go public in a $100  in an offering  lead by by Goldman Sachs and RBC Capital Markets. Back in 2010, we interviewed CEO Frank Addante (now 37) about the company. We have republished that video today. Here […]

NBC has tapped Adobe Primetime as the platform to deliver live and on-demand digital video to of the Sochi Winter Olympics, Adobe announced today.   The service will allow cable and satellite subscribers to watch the Olympics across multiple devices including Windows, Mac OS, iOS, Android and others. Adobe is teaming with Microsoft Azure to […]

AOL has built an enormous video syndication platform which produces nearly 900 billion monthly video views for the likes of the BBC News, ESPN, the New York Times, TIME,  and the Wall Street Journal.   This syndication play represents about 60 percent of the AOL’s 1.4 billion monthly streams and is growing quickly, says Ran […]

While earned media and real-time marketing is driving value and immediate results for brands, it is the longterm, enduring value to brands that needs to be in the forefront of media planning, says Rob Norman, Global Chief Digital Officer of GroupM, the media agency of WPP. This conversation was taped at the Beet.TV executive retreat […]

TV advertisers are fond of reaching a mass of people – but, online, is viewership the be-all and end-all? “It’s not about driving a million views – it’s more about, ‘How can we drive 250,000 engagements?’,” says Richard Spalding, CEO of The 7th Chamber, a seeding agency which aims to push videos to people who […]

Historically, the Superbowl has been the big TV event on which advertisers will spend big to reach big audiences on one hit. But, in the social video age, what does the Superbowl opportunity look like? “Back in the day, everyone waited to see that ad,” says Unruly Media‘s US president Richard Kosinski. “We’ve actually found that 60% […]

VIEQUES, PR — Advertisers are keen to to buy campaigns across TV show makers’ many multi-media tentacles – but do TV networks know how to price a cross-platform show. That’s where measurement comes in, says Nielsen’s agency solutions EVP Dave Hohman. “Lots of agencies and advertisers are asking for integrated multi-screen campaigns,” Hohman tells Beet.TV. “It’s […]

The video advertising industry has recently started to focus conversion on “viewability” – the metric that uncovers whether users are really watching videos and ads. One easy way to uncover viewability may be for advertisers to use interactive ads that demand engagement, rather than pre-roll ads which are passive, suggests US GM Jim Daily of […]

Magna Global, the media agency of Interpublic Group Mediabrands, has a goal of moving 50 percent of its media buying into an automated system by 2016.  In this video, Kristi Argyilan, president of the NA unit,  shares the backstory around this  initiative.    A driving factor is the impact  of custom video content which has […]

The Washington Post, having made a significant investment in digital video in the past 12 months, with 30 staff hires and an expanded production facility, is seeking to increase views  and revenue through various schemes including the formation a digital video news consortium with other premium publishers, says Steven Schiffman, General Manager for Video at […]