PALM SPRINGS, CA – The looming demand for “journalistic” style native advertising will be addressed by public relations professionals, says Steve Rubel, Chief Content Strategist at Edelman, the giant global PR firm. He notes that PR professionals have long worked in the intersection of journalism, brands and the consumers and the industry is well suited to produce relevant content.
He says his firm is creating “newsrooms” around the globe to produce content.
We spoke with him last week at the IAB Annual Leadership Meeting in Palm Springs.
