PALM SPRINGS, CA – It is “early days” for paid posts, the new native advertising program just introduced by The New York Times, but it is set to grow and become increasingly discoverable, explains Meredith Levien, EVP for Advertising, in this interview with Beet.TV.
The publisher has launched with campaigns for Dell, Intel and Goldman Sachs. Soon these sorts of campaigns will become more visible with the introduction of a large module in the middle of the front page, she says.
We spoke last week at the IAB Annual Leadership Meeting.
