PALM SPRINGS, CA – Facing widespread click fraud, perpetrated by a variety of bad players, the digital media industry is facing a crisis and needs to embrace standards to turn the web into a “clean, well-lit” place, says David Cohen, Chief Investment Officer of Universal McCann, in in this interview with Beet.TV
He says that viewability standards around display advertising will be finalized this year. He says video will likely come next.
We spoke with him at the IAB Annual Leadership Meeting last week.
