Advertisers are being dazzled with premium-grade publisher names by salespeople who instead give them low-quality sites as inventory, says one ad tech exec.
“Right now, the whole business is getting away with it,” says Jun Group CEO Mitchell Reichgut. “The client is seeing the big names (of sites on which they will appear) but they aren’t to know the little names.”
Jun claims to let advertisers specify exactly which sites their videos appear on. “The medium is due for a comeuppance; the whole structure is going to have to change,” Reichgut adds.
He was interviewed by Furious Minds CEO Ashley J. Swartz at Beet.TV’s recent annual executive retreat in Vieques, Puerto Rico.
