Time Inc. Leveraging First Party Data for Programmatic Ad Efforts

SAN FRANCISCO – With first party data on some 150 million consumers, Time Inc. is using that data to serve advertising programmatically, explains Patrick Landi, Executive Director of Programmatic Sales at Time Inc., this interview with Beet.TV

Also in the interview, he speaks about the emergence of private marketplaces, linking programmatic sales between Time Inc and brands.

Recently, Time Inc. announce that Google will power the publisher’s global private exchange.

We spoke with Landi recently at the Beet.TV programmatic summit in San Francisco presented by Adap.tv. You can find more of our coverage right here.

By Andy Plesser on March 30, 2014March 30, 2014 @beet_tv

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Time Inc. Leveraging First Party Data for Programmatic Ad Efforts

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