Yahoo’s Marissa Mayer to Address Annual Ad Confab in LA

Yahoo’s CEO Marissa Mayer will be among the publishing, marketers and agency execs to speak at the annual meeting of the 4A’s, the advertising agency’s trade group. Organizers expect 1000 attendees at the Beverly Hills Hilton on March 16-19.

For a preview of the conference and some the pressing issues facing the industry the ad biz, we spoke with Nancy Hill, President and CEO of the association. Other notables who are presenting include Bloomberg Media Justin Smith, GroupM’s Global Chief Digital Office Rob Norman (who will interview Mayer on stage) and John Hayes, CMO of American Express.

TechCrunch is Participating

An entire morning of pitches from start-ups will be curated by editors at TechCrunch. Anthony Ha will moderate the presentations.

Beet is Covering

We are delighted to cover this year’s meeting. Many thanks to Simulmedia for sponsoring our coverage. AP

By Andy Plesser on March 10, 2014March 16, 2014 @beet_tv

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Yahoo’s Marissa Mayer to Address Annual Ad Confab in LA

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