Adap.tv to Bring Mobile and Display to Programmatic Platform at AOL

SAN FRANCISCO — Having established a technology for buying and selling video advertising programmatically, and having entered the medium of linear television, Adap.tv will evolve to become a cross-media platform, encompassing mobile and display in the next year, says Toby Gabriner, President of Adap.tv in this on-stage interview with moderator Ashley J. Swartz. The goal of becoming cross platform was one of the factors in the Adap.tv sale last year to AOL, he says.

This week, Gabriner was promoted to head of AOL’s newly created ONE cross platform advertising services unit.

Gabriner was a participant in last week’s Beet.TV summit on programmatic and linear TV advertising.

Disclaimer: Adap.tv sponsored the event.

By Andy Plesser on April 2, 2014April 3, 2014 @beet_tv

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Adap.tv to Bring Mobile and Display to Programmatic Platform at AOL

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