Why Brands Embrace & Push Back on Content Marketing, Maxus’ Lori Greene Explains

While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene, Director of Content at Maxus, a media agency unit of GroupM Worldwide/WPP.

In this on stage session with moderator Paul Kontonis, Greene explains best practices around content marketing from its conception to implementation.

Kontonis was a moderator at the Beet.TV Content Marketing Summit held at the New York offices of Mindshare. The event was presented by Taboola. You can find more videos from that event here.

By Andy Plesser on April 13, 2014April 13, 2014 @beet_tv

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