LONDON — With added TV and video features, the recent launches of the next-generation Xbox One and PlayStation 4 consoles has seen Microsoft and Sony move further increments closer toward their dreams of being living room entertainment super hubs. But that’s a “flawed strategy”, says one analyst.
“The Xbox One strategy is … based on a 1995 understanding of the world, the idea that we need to fight for the living room when the candidates were the PC, the console and the set-top box – fast-forward to 2014, the candidates include the smartphone and the tablet,” Nicholas Lovell, author of The Curve, a book about making money from free digital content, tells Beet.TV
“My prediction for the future of screen-based entertainment is one giant screen in every house and one to two personal screens in every pocket. There will be a big fight amongst the family, not over who gets to watch what on the screen but whose personal stream is thrown to the big screen.”
To make money using free digital content, Lovell says content businesses should ride the curve by finding an audience, earning the right to talk to them again and again, and identifying ways to make super-fans paying handsomely.
Beet.TV spoke with him at the FT Digital Media Conference. To view all our coverage of the conference, please visit this page.
