Netflix is Building In-House Programmatic Ad Buying Operation, Kathy O’Dowd Explains

SAN FRANCISCO — Netflix is building an in-house programmatic operation with the primary goal to build brand awareness, explains Kathy O’Dowd, Senior Director, Programmatic Buying for Netflix in this video segment. Both O’Dowd and Mike Zeman recently joined Netflix from VivaKi, the big media agency.

In this segment from the Beet.TV summit on programmatic buying linear TV, O’Dowd talks about the opportunities to run a programmatic operation in house vs. via an agency. She also speaks about the plans to expand programmatic buy to video.

By Andy Plesser on April 9, 2014 @beet_tv

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Netflix is Building In-House Programmatic Ad Buying Operation, Kathy O’Dowd Explains

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