Taboola CEO Singolda: Discovery will be the “Fourth” Category of Digital Advertising

Taboola, the content discovery technology platform, which powers the consumption of videos and articles via the distribution of billions of thumbnail images across the Web and mobile apps, sees discovery as the “fourth” digital advertising medium, added to search, social and display, says CEO and Founder Adam Singolda, in this video interview with Beet.TV

Historically a solution to drive discovery and consumption for news publishers, Taboola is expanding its role with brands and advertisers who want to connect with consumers, he explains.

Singolda was a speaker at the Beet.TV Content Marketing Summit hosted yesterday by Mindshare.

Disclaimer: Yesterday’s event was sponsored by Taboola.

By Andy Plesser on April 2, 2014April 2, 2014 @beet_tv

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Taboola CEO Singolda: Discovery will be the “Fourth” Category of Digital Advertising

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