Perhaps one of the most unlikely players in this year’s Digital Content NewFronts was PBS, the non-profit coalition of the nation’s 300 plus public TV stations. The Washington-based organization has built a a sizable following on YouTube with original programming commissioned by the network and with digital shows created by member stations.
For an overview on the the network’s plans for expansion and its goal with advertisers, we spoke with Matt Graham, who heads the PBS Digital Studios. More here on the initiative from PBS.
