Black Arrow Wants Cable Co’s To Monetize All Screens

SAN FRANCISCO — BlackArrow SVP Chris Hock says the company helps pay-TV operators make money from their content, no matter what screen it is served on.

The San Jose, CA, firm’s technology is used by traditional cable operators in up to 32 million US homes, Hock says.

The outfit’s product suites include software for campaigns, audience targeting, analytics, linear TV ad insertion and affiliate management.

We spoke with him at the TV of Tomorrow conference. You can find more videos of our coverage here.

By Robert Andrews on June 19, 2014June 19, 2014 @robertandrews

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Black Arrow Wants Cable Co’s To Monetize All Screens

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