Disney Apps’ Reboot Improves Kids’ Engagement

SAN FRANCISCO — The Disney/ABC Television Group says it has increased kids’ engagement with its mobile apps by refreshing the line-up through adding games to video last month.

“We’ve already seen some of the stickiness increase,” the group’s video products and technology VP JR Grant tells Beet.TV.

“(They place) an emphasis on getting more content types and activities for kids to interact with to improve engagement in the app.”

The Watch services for Disney Channel, Disney XD and Disney Junior were updated with new designs and new features, notably games. “What was primarily a video experience is now a more immersive experience,” Grant added.

We spoke with him at the TV of Tomorrow conference. He was interviewed for Beet.TV by Furious Minds CEO and founder Ashley J. Swartz. You can find more videos of our coverage here.

By Robert Andrews on June 16, 2014June 16, 2014 @robertandrews

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Disney Apps’ Reboot Improves Kids’ Engagement

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