Half of Digital Video Ad Spend in 2018 Will be Mobile, eMarketer’s Hallerman

When advertising spend for digital video doubles to $12 billion by 2018 in the U.S., half of that will be around mobile platforms, says David Hallerman, Principal Analyst at eMarketer, in this interview with Beet.TV. By mobile, he means both wi-fi-connected devices and phone devices connect via cellular.

We spoke with him about the growth of video ad spending as well as the emerging opportunities around targeted and addressable advertising.

We interviewed him at the VideoNuze summit in New York on Wednesday, where he was a featured speaker.

By Andy Plesser on June 27, 2014June 30, 2014 @beet_tv

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Half of Digital Video Ad Spend in 2018 Will be Mobile, eMarketer’s Hallerman

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