CANNES, France – While there has been much discussion about the move away from an open bid scenario, to private, programmatic marketplaces which match specific advertisers and publishers, Josh Jacobs, the Global CEO of OMD’s Accuen programmatic unit, says that while private exchanges are extremely important, an open ecosystem is also essential.
In this interview with Beet.TV, he says that it is key for advertisers to reach the audience (“the who”) and not necessarily the publishers (“the where”).
We spoke with him at a video programmatic event presented by SpotXchange and TubeMogul. You can find more clips from that event here. Please find all our Cannes coverage here.
