‘TV Everywhere’ is Expanding Video Viewing and Advertising Opportunities

SAN FRANCISCO – The big growth of “TV Everywhere,” meaning the authenticated viewing of TV programming on digital devices by cable and satellite consumers, is creating expanded video viewing and new opportunities for advertisers, says Beet commentator Ashley J. Swartz, in this wrap-up of the TV of Tomorrow conference in San Francisco.

Adobe has reported that one-in-five cable and satellite customers access content via TV Everywhere.

You can find more videos of our coverage here.

Disclaimer: Beet’s coverage of the TV of Tomorrow conference was sponsored by Adobe Primetime.

By Andy Plesser on June 12, 2014June 13, 2014 @beet_tv

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