While the vast majority of decisions and purchases around television ad buying is made in big block sales, there is an increasing amount inventory from smaller broadcasters and cable operators who are selling ads using a data-driven programmatic scenario, explains Seth Haberman, CEO of Visible World, in this interview with Beet.TV
His company’s AudienceXpress tool is allowing broadcasters to sell inventory based on nearly real-time decisioning, sometimes within seconds of air time.
We spoke with him recently at the LUMA Partners DMS conference in Manhattan.
