Programmatic Advertising Will Drive Creativity, MediaLink’s Wenda Harris Millard

While the move to automated, or programmatic advertising, decisioning is bringing greater efficiency and pricing to the marketplace, it will enable a greater creativity by freeing up the resources of agencies, says Wenda Harris Millard, President and COO of MediaLink, the influential media industry consultancy, in this video interview with Beet.TV

She also speaks about the needs of brands in a super kinetic the media landscape. And, she speaks about the transformation of the upcoming Cannes Lions Festival which where MediaLink will be active with a number of informational seminars and other events.

Millard joined MediaLink in 2009 from Martha Stewart Ominedia where she was co-CEO

We spoke with her as part of our series titled “The Road to Cannes,” a preview of the Festival and an overview on the state and future of digital media by a range of thought leaders. The series will be published over two weeks. The series is sponsored by Videology.

By Andy Plesser on June 2, 2014 @beet_tv

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Programmatic Advertising Will Drive Creativity, MediaLink’s Wenda Harris Millard

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